Publishers who want to move from AdSense to Google Ad Manager and AdX through SAN1GO now have a single place to start: san1go-mcm.com. The site collects review requests, explains what the review looks at, and lets applicants follow the progress of their request.
Read article →SAN1GO presents itself as a programmatic monetization partner focused on one move: taking publishers from AdSense to Google Ad Manager and AdX through Multiple Customer Management (MCM). Its official site lays out the service as three stages. Here is what each one covers, in SAN1GO's own terms.
Read article →Many publishers start with AdSense because it is quick to set up and runs mostly on autopilot. As traffic grows, the question becomes whether Google Ad Manager is worth the extra complexity. Google's help center gives a clear framework for that decision.
Read article →Before any MCM partner can bring AdX demand to your site, you need your own Google Ad Manager network. If you already run AdSense, you are most of the way there. Here is how the setup works and what to watch for.
Read article →If you have researched AdX access, you have run into the acronym MCM. It stands for Multiple Customer Management, and it is the official Google Ad Manager framework that lets one company manage ads on behalf of another.
Read article →When an MCM invitation lands in your Ad Manager network, it names a delegation type. That single choice decides where your ads are managed, whose tags you use, and how many partners you can have. Here is a side-by-side view based on Google's documentation.
Read article →Money is the reason most publishers move to Ad Manager and AdX, so it pays to understand how earnings flow once a partner is involved. Google's MCM model is built around automatic payment splitting.
Read article →"Net-30" shows up in almost every monetization partner's pitch, including SAN1GO's. It is a simple term, but it shapes your cash flow, so it is worth knowing exactly what it means.
Read article →A verified Ad Manager account is the first requirement on SAN1GO's application. It is also the step that most often delays onboarding. This checklist walks through every verification layer Google uses.
Read article →"No invalid traffic" is one of the two entry requirements for a SAN1GO review. That is not a formality. Invalid traffic (IVT) is one of the most common reasons publishers lose revenue or their accounts entirely.
Read article →Knowing what invalid traffic is helps. Having a routine that keeps it out helps more. These steps follow Google's own prevention advice and turn it into habits you can repeat every week.
Read article →Header bidding is one of the two optimization levers SAN1GO lists on its site, next to dynamic floor pricing. Here is what it is and how it fits with Google Ad Manager.
Read article →A floor price is the lowest bid you will accept for an impression. Set it too low and you give inventory away. Set it too high and impressions go unsold. In Google Ad Manager, floors are managed through unified pricing rules.
Read article →Demand for ad space changes by hour, day, country and device. A single fixed floor cannot follow those shifts. Dynamic floor pricing, one of the four pillars listed on san1go-mcm.com, is the answer to that problem.
Read article →Buyers want to know they are paying the real owner of a site, or someone the owner authorized. Two small files make that possible: ads.txt on your domain and sellers.json on the seller's. When you join an MCM partner, both need to line up.
Read article →Step two of the SAN1GO review asks you to add a reviewer email to your Ad Manager network as an Administrator. It is a fair question to ask why, and what that role actually allows. Here is a clear answer.
Read article →SAN1GO's application includes a line many publishers pause on: disabling API access withdraws the agreement. To decide confidently, it helps to know what API access is and why partners rely on it.
Read article →Applying for AdX access through a partner can feel opaque. This guide walks through the SAN1GO review from start to finish, so you know what to prepare and what to expect.
Read article →Working with partners means other people can sign in to your Ad Manager network. That is normal and often necessary. It also means access should be reviewed on a schedule, not only when something looks wrong. Here is a routine you can run every quarter.
Read article →An MCM partner can open the door to AdX demand. It can also gain wide access to your Ad Manager network and a share of your revenue. Choosing well matters. These questions apply to any partner, SAN1GO included.
Read article →You accepted an MCM invitation. Now what? The first month sets the tone for the whole relationship. Here is a week-by-week view of what typically happens and what you should check.
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